NOIZ - Advertising Network with Mixture of AI and Blockchain (ICO Review)

July 20, 2018

The advanced Internet and its highlights are facilitated by people who provide the services customers seek. These services are hosted on sites operated by administrators. The abnormal state of use and support that these sites get from customer visits has caused administrators to merge dangerous advertisements that accumulate important and secret information and data from the customer. Internet users face digital attacks aimed at taking personal data. Administrators incorporate harmful ads and content that are hidden on the site. From time to time, these attacks are made through fake and misleading ad links, and click on baits that take users to an extremely unusual site where data about your program, such as history and bookmarks, is stolen. Things are going to change with this new stage called NOIZ

About NOIZ

NOIZ is an AI+ block chain advertising exchange network that provides transparent data for all parties, ensuring an optimal user experience and enhancing social impact campaigns.

NOIZ believes in the end of transparent advertising space, which allows users to free themselves from the influence of advertisers, publishers and mediators seeking to use personal information.

The NOIZ project combines the AI system with blockchain technology to create a hybrid concept of'Interoperability Testing' to combat advertising fraud, creating a consensus-based ecosystem that holds advertisers and publishers accountable for their business actions and practices. And as a result, a new advertising network platform, which will update the entire advertising ecosystem.

Thanks to the decentralised structure and the block technology, NOIZ prevents data theft.

The platform uses the so-called cognitive bot - NIKOLA , to initiate conversation dialogues in each ad. NIKOLA comes with typical language processing technology, the more consumers communicate with NIKOLA, the more the NIKOLA system will be developed. It can also work with multiple languages, using freestyle text or voice messages.

The NOIZ ecosystem uses the NOIZ symbol . This will facilitate all advertising campaigns and the creation of smart contracts, and the token will act as a coupon announced by advertisers and publishers to consumers.

The Problem

It is estimated that $19 billion/year is lost per click, impression and false view; this is known as Ad Fraud.

MNCs demand greater transparency of data on publishers' sites and advertising platforms

Consumer data is collected and stored by advertising networks without proper consent.

Consumer data is sold to third parties

Online scams are on the rise due to fake ads created by malicious advertisers

There is a growing distrust of the content that consumers find online

The solution

A Proof of Commitment concept is created by combining AI with blockchain technology to fight advertising fraud.

A consensus-based ecosystem is formed to hold advertisers and publishers accountable for their business actions and practices

Consumers receive chips for the data they choose to share

Disrupting the advertising ecosystem, resulting in a completely new approach and the media industry

To drive the success of social responsibility campaigns, social impact organizations are included in the symbolic flow between advertisers, publishers and consumers.

Characteristics of the Platform

Equal to equal advertising market. NOIZ intends to be a peer-to-peer advertising market where advertisers and publishers can connect directly with each other through the NOIZ platform and enter into an advertising agreement driven by a smart contract.

Consumer data marketplace of peer to peer. Advertisers can collect shared consumer data that matches specific criteria by launching a campaign (driven by a smart contract).

Coupons through Ads and Redemption. Consumers are NOIZ air-launched tokens that function as coupons on advertisers' websites.

Consensus-based approval of advertisers / ads. Ads and advertisers, which are otherwise approved by default, can be moderated according to consumer consensus, keeping malicious ads off the network.

Publication based on consensus / Content approval. As well as the way in which consensus would decide whether the advertiser and its CSR activities are truly beneficial to the community, the same consensus mechanism can decide whether a publisher's content is appropriate and does not promote false news or malicious software.

Launch of social impact funds driven by consensus. With each coupon exchange, NOIZ touches will be donated to social impact projects through smart contracts. Different social impact projects can be registered as token beneficiaries.